Tuesday, September 16, 2003

Once again, evidence that Americans just plain dislike soccer. The WUSA, the women's professional soccer league, is going under, er, suspending operations on the hope that new and better (read, more money) sponsorship can be found. League officials blame this lack of corporate support for the shutdown, but what company is going to pony up $6 million (which is what the league wants) for a league without fans? Big companies like Johnson & Johnson decided that the risk was too great, that sponsoring to create fans and interest had a low probability of success, so they invested little.

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